Who We Are

We are an agile team, made up of experts in supply chain logistics, finance, economics, and technology development. We are passionate about this project and willing to go the extra mile to see it succeed.


  • Scott Nelson

    Scott Nelson

    Chairman & CEO

    Scott founded Sweetbridge in 2016 after seeing the potential of blockchain-based technology to revolutionize productivity and trade velocity for the world's supply chains. Previously he founded Trax Technologies and served as CEO for over 22 years as it evolved from a logistics consulting and software firm into an industry-leading global SaaS and services company operating on four continents. His teams' innovations have helped their customers improve their bottom line by hundreds of millions of dollars.

  • Alan Chute

    Alan Chute

    Senior Vice President - Chief of Staff

    Alan is a seasoned financial manager, solutions architect and change agent with particular emphasis on global supply chain logistics control, performance analytics and process improvement. He served as co-founder and senior executive leader for 20+ years alongside Scott Nelson at Trax Technologies.

  • David Sparks

    David Sparks

    Global Head of Alliance

    After a successful career as a trader in the city of London spanning nearly 20 years, David co-founded and ran a strategy and open innovation consultancy at the London School of Economics. He then helped set up the Digital Catapult in 2013, where he ran operations for the rapidly growing innovation centre working with a number of tech start-ups with a primary focus on supply chain optimisation. David is now Global Head of Alliance at Sweetbridge.

  • Bill Baird

    Bill Baird

    Platform Architect

    Bill Baird is a seasoned software professional, with full stack experience on various architectures ranging from cloud technologies such as blockchain, big data and graph databases to more traditional relational designs with a foundation drawing on three decades of systems architecture experience. Bill served as a co-founder and has 20+ years working alongside Scott Nelson at Trax Technologies.

  • Oscar Vickerman

    Oscar Vickerman

    Group CMO and UK Managing Director

    As former head of marketing at British Energy Plc, Oscar was responsible for determining the strategic direction of all market and customer-facing aspects of the company. Oscar led the team responsible for communicating of British Energy's transition from national electricity generator to premium low carbon energy supplier with annual turnover in excess of £3bn. He also draws upon a wealth of experience in helping businesses to change and develop new strategies, through his advisory work with Shell Plc, Bond Plc, InvestUK and Infrared Capital Partners.

  • Hamid Moutawakkil

    Hamid Moutawakkil

    Protocol Lead Architect

    Hamid is a seasoned Systems Architect. With 20+ years spent in the I.T. field, he has covered all major aspects of the software industry, covering a wide variety of situations and contexts. Most recently he served as the Founder and CTO at PreVisionX, a highly configurable and customizable service platform for the On Demand Economy. Prior to PreVisionX Hamid worked for KPMG, Metrixware, Exakis and vNext.

  • Karen Nelson

    Karen Nelson

    Chief Culture Officer

    Karen's career has been spent on creating environments and making work a fun place to be. She has deep experience in the business lifecycle having served as a co-founder of a small start-up company throughout its evolution to a successful international company with operations on four continents. Karen has over 20 years experience developing a transparent company culture spanning a global workforce that focuses on empowerment based on merit.

Advisory Board


Economic Advisors

  • Warren Weber

    Warren Weber

    Previously a Federal Reserve research economist and world authority on banks, Warren actively participated in monetary policy briefing sessions and attended Federal Open Market Committee Meetings. Warren has taught economics at Virginia Tech, Tulane, Duke, and the University of Minnesota; and is now a Visiting Scholar at the Bank of Canada, and at the Federal Reserve Bank of Atlanta, and a Visiting Professor at the University of South Carolina. Warren's research focus has primarily been banking theory and history, and the relationship between money growth and inflation. His current research is on the implications of new payment systems (such as e-money and Bitcoin) for the future conduct of monetary policy.

  • Ed Moy

    Ed Moy

    From 2006-2011, Ed served as the 38th director of the United States Mint. He was responsible for running the world’s largest manufacturer of circulating coins, precious metal bullion, and numismatic products. His role included working closely with the U.S. Department of the Treasury, Congress, and the Federal Reserve, especially during the Financial Crisis and Great Recession.

  • Todd Keister

    Todd Keister

    Todd holds a Ph.D in economics from Cornell University and has been a professor of economics at Rutgers University since 2012, as well as a visiting scholar at the Philadelphia Federal Reserve Bank since 2014. From 2006 to 2012, he served as a research officer, senior economist and assistant vice president at the New York Fed and was also a visiting scholar at Wharton School of Business at the University of Pennsylvania and NYU Stern School of Business for stints during that period. Todd testified before the U.S. Congress in 2016 on monetary policy issues and has published in journals sponsored by the Federal Reserve and Bank of International Settlements on topics such as liquidity regulation; liquidity coverage ratios, monetary policy implementation and banking panics, runs and bailouts.

  • Ariel Zetlin-Jones

    Ariel Zetlin-Jones

    Ariel earned his Ph.D. from the University of Minnesota and is an economics professor at Tepper School of Business at Carnegie Mellon University in Pittsburgh, Pennsylvania, where he studies financial frictions, business cycles, macroeconomics and monetary economics. He spent three years working as a research analyst under Weber's tutelage at the Minneapolis Fed and has published papers on adverse selection — scenarios in which sellers have information that buyers do not about product quality — and screening in frictional markets, the impact of external financing and friction on the business cycle and effects of adverse selection in secondary loan markets.

  • Cyril Monnet

    Cyril Monnet

    Cyril earned his Ph.D from the University of Minnesota in 2001 and currently teaches economics at the University of Bern in Switzerland. He has authored papers for the European Central Bank and publications such as the Journal of Economic Theory, Journal of Financial Economics and the International Journal of Game Theory, addressing topics such as electronic money, interbank money markets and monetary policy and proper ways to regulate private banking to ensure optimal amounts of liquidity.

  • Gabriele Camera

    Gabriele Camera

    Gabriele holds a Ph.D from the University of Iowa and currently serves as a professor of finance and economics at Chapman University in Orange, California. His areas of research include experimental economics, monetary economics, economic theory and industrial organization. In 2017 he published an article in Sweden's Riksbank Economic Review on cost-effective, cryptography-enabled electronic alternatives to traditional currency, as a means of reducing transaction processing, settlement time and changing the ways in which money and monetary policy are managed.

Technical / Blockchain Advisors

  • Don Tapscott

    Don Tapscott

    One of the world's leading authorities on innovation, media, and economics, Don joins Sweetbridge as a blockchain and business advisor. CEO of The Tapscott Group and co-founder of the Blockchain Research Institute, Don has authored more than 15 books, including Wikinomics: How Mass Collaboration Changes Everything and co-authored the definitive book Blockchain Revolution: How the Technology Underlying Bitcoin is Changing Business, Money and the World. Don is a member of the Order of Canada and is ranked the 2nd most influential management thinker in the world by Thinkers50. He is an adjunct professor at the Rotman School of Management and chancellor of Trent University in Ontario.

  • Vinay Gupta

    Vinay Gupta

    Previously a project leader for Ethereum and strategy advisor to the US Secretary of Defense, Vinay joins Sweetbridge as a blockchain and business advisor. Vinay is currently working on the Internet of Agreements, which aims to bridge the internet and the deals, contracts, rules and regulations that support our lives. He has worked in a variety of fields including cryptography, energy policy, defense, security, resilience and disaster management. Vinay managed the launch of Ethereum and worked as a strategic architect for Consensus Systems before launching Hexayurt Capital and Mattereum.

  • Rob Knight

    Rob Knight

    Rob Knight joins Sweetbridge as a blockchain and business advisor. Rob is a co-founder of Mattereum, a company that integrates legal contracts and smart contracts to bridge the blockchain into the physical world. As a Chief Technology Officer and consultant, he has contributed to and led large-scale infrastructure development projects for the UK Post Office, ITV, and the BBC. Rob previously co-founded a software consultancy firm with operations in Europe and Asia.

  • Michael Zargham

    Michael Zargham

    Michael joins Sweetbridge as a technical advisor. He has an extensive background in Information and Decision Systems Architecture, an engineering Ph.D. and 12 years of experience applying data to business decision-making applications. He will look to provide theoretical and empirical support to the Sweetbridge platform with his data driven decision-making expertise.

  • CoinFund LLC

    CoinFund LLC

    CoinFund LLC is a blockchain technology research company, advisory team and private investment vehicle focused on cryptoassets. It works with companies in the blockchain space and beyond to understand how to leverage blockchain-based economics to create decentralized applications and ecosystems.

  • Alexander Bulkin

    Alexander Bulkin

    Alex joins Sweetbridge as a technical and business advisor. He is a co-founder and managing partner at CoinFund. Jake is a multidisciplinary thinker with a special interest in social and technological innovation. He has 13 years of experience in developing pricing, risk management, and high-frequency trading software at Goldman and Sachs Group, Inc. Holding a dual degree in Mathematics and Computer Science from New York University and a Masters Degree in Organizational Psychology from Process Work Institute in Portland, Oregon. Alex bridges technological insight with social science, psychology, and economics.

  • Jake Brukhman

    Jake Brukhman

    Jake is a co-founder and managing partner at CoinFund LLC. Jake has 9 years of experience in pure and financial technology, a background in computer and mathematical sciences and an avid interest in blockchain and financial technology. CoinFund also operates as an advisory team for companies working to design blockchain products, with past clients including Kik Interactive and Civil. Previously, Jake was Partner & CTO at Triton Research, a technical product manager and engineer at Amazon.com, and spent five years as a financial technologist at Highbridge Capital Management and as a quantitative researcher at Kohera

  • Kenny Rowe

    Kenny Rowe

    Kenny joins Sweetbridge as a technical and business advisor. He is an entrepreneur who brings a focus on governance, community building and collaboration to projects across the blockchain industry. A member of the core team, Kenny currently serves as head of operations for MakerDAO. Other blockchain projects of note include Rchain, Metamask, and Aragon. Kenny founded the Seattle Ethereum Meetup group and previously spent eight years working in e-commerce for Newell Brands in various management roles.

  • Alex Felix

    Alex Felix

    Alex joins Sweetbridge as a technical and business advisor. He is a managing partner at CoinFund. He leads investment research and advises clients on blockchain product development, business models, crypto-economics and token sale structuring. Alex has been an active researcher and investor in blockchain since 2013 and is passionate about advancing decentralized technologies. Additionally, he has 10 years of private equity and leveraged finance experience at American Capital, BofA Merrill Lynch, RBS and Guggenheim Partners. Alex has a degree in Economics and Earth Sciences from Dartmouth College.

  • Micha Roon

    Micha Roon

    Micha has a background as a private consultant and advisor in building Business Intelligence systems for the banking industry and other international organisations. He uses his banking experience to build Smart Contracts and infrastructure that are secure and institutionally scalable.

Legal Advisors

  • Caroline Lynch

    Caroline Lynch

    Caroline joins Sweetbridge as a public policy and legislative advisor. She is the founder of Copper Hill Strategies, LLC and has 15 years of experience on Capitol Hill. She spent a decade with the House Judiciary Committee where she served for eight years as the Chief Counsel of the Subcommittee on Crime, Terrorism, Homeland Security, and Investigations. The Sweetbridge team is excited to use Caroline's expertise while looking at the public policy and legislative ramifications of blockchain policies.

  • Will Munsil

    Will Munsil

    Will is an experienced, well-connected attorney, strategist and government relations specialist serving at the intersection of global governments, technology, law, and business. He received his Juris Doctor from Sandra Day O’Connor College of Law at Arizona State University. Prior to that he earned his B.A. from Colorado Christian University. Will is capable of learning quickly in many fields and connecting insights from multiple specialties in innovative ways.


  • Jana Heywood

    Jana Heywood

  • Bryan Nelson

    Bryan Nelson

  • Sharon Hilborn

    Sharon Hilborn

  • Melissa Gilmour

    Melissa Gilmour

  • Eric Van Epps

    Eric Van Epps

  • Heather Heywood

    Heather Heywood

  • Gal Mordechai

    Gal Mordechai

  • Steve Richards

    Steve Richards

  • Bethany Stedman

    Bethany Stedman

  • Simran Maini-Hoskins

    Simran Maini-Hoskins

  • Ramsey El-Khazen

    Ramsey El-Khazen

  • Timothy Coleman

    Timothy Coleman

The Sweetbridge Alliance


The Sweetbridge Alliance is made up of businesses who are using the Sweetbridge protocols and technology to integrate with their own technology or to build their own applications. At Sweetbridge we aren't interested in just building a user interface, what we really want to do is enable anyone to build their own products and applications that use our protocols to further develop the Sweetbridge Economic Game.

For example, if your business has developed an eWallet and you like what we are doing, you can integrate our protocols into your wallet and give your customers the added benefit of Sweetbridge rewards and Sweetbridge loans, enabled through your wallet.

Alternatively, if you're building an application that manages freight shipments, and helps make tracking goods and services more efficent and accurate, you could integrate the Sweetbridge protocols and wallet with your application to enable your customers to benefit from what Sweetbridge offers.

We currently have a number of different organizations that have joined the Alliance and are partnering with us to make the vision of Sweetbridge a reality. Here are just a few:

The Institute of
Decentralised Economics


Sweetbridge is a founding participant in the Institute of Decentralized Economics (IDE); the first think tank to study crypto and blockchain-based economic systems, and their impact on existing institutions and economic systems.

We want to contribute to positive global systemic change—to discover new and better ways to run economies. As such IDE will work with blockchain projects, corporations, and government regulators to research stable coins, crypto-economic systems, and their impact on government policy. In founding IDE, we’re joined by leading participants from all sectors of business, including leading academic institutions.

The Institute has published two papers which you can read here.

Sweetbridge Operators

The Sweetbridge network will be governed by the Sweetbridge protocols, essentially code, or rules, that say how the network should function. That being said, the network will never be able to function the way it should without the Sweetbridge operators.

Sweetbridge operators are local hubs distributed around the world that power the network. These entities hold the appropriate licensing in their jurisdiction to engage in financial services such as providing money transmission, holding fiat accounts, disposing of assets when defaults occur, and trading in certain asset classes. Anyone can become a Sweetbridge operator if they agree to a Common Charter.

The Sweetbridge network will ultimately function as a decentralized economy, without centralized governance, managed by its operators and members, specifically for the good of all members.

If you are a financial services company and are interested in the Sweetbridge protocols, contact us to find out how you can become a Sweetbridge Operator

The Sweetbridge 10 Percent Principle


Sweetbridge mandates that 10% of all the Sweetcoin goes towards two key initiatives:

  1. The funding and development of projects generating sustainable growth in underdeveloped economies around the world, and using decentralized economics to solve complex social and economic problems, like human trafficking and homelessness.
  2. The funding and development of research and education focused on decentralized autonomous economics, and the technology that enables these new economies.

A Sweetbridge Foundation will manage these initiatives. Along with other non-profit partnerships, it will serve to improve people's lives through economic change and education.